Our mandate

Ensure the dissemination of tourist information and market products and tourist attractions in the Lac-Saint-Jean-Est RCM.

Ensure the design of the tourism offer and its implementation.

Offer technical support for the development and marketing of the territory’s tourism businesses.

Manage and administer the tourist information centres in Hébertville and Alma.

Invest in fields of intervention, such as development, advertising, promoting, tourist reception and information, marketing, solicitation, and support for convention and event planning.

What we aim to do for businesses :


Be companions of change and partners in the entrepreneurial success of tourism.


Support the renewal of tourism products.


Organize and multiply initiatives to increase the level of professionalism in the industry by specifically targeting the managers, the next generation and the workforce of the tourism industry.

To assist

To assist in the development of programs through standardized formulas or by advising you in the development of customized programs for free independent travellers (FIT), groups, motivation trips or even thematic trips.


Provide familiarization visits throughout the territory to better meet your needs.


Maintain professional support, the quality approach and the businesses support program.


Guide businesses towards a world-class level.

Support investments

Support investments in relation with product development and the strategical positioning of our destination.

Be creative

Be creative in the application of the solutions proposed.